FUJIFILM Holdings America Welcomes New Corporate Communications Chief

FUJIFILM Holdings America Corporation has appointed Anthony Farina as vice president, head of Corporate Communications to manage a 19-member team of communications professionals across various sectors including healthcare, electronics, business innovation, and imaging.

Farina’s department, which operates as a shared service to 23 group companies, provides strategic communications counsel and support to protect, enhance, and build the Fujifilm brand in the Americas region.

“Anthony is the consummate corporate communications professional,” said Kenya Nakashima, corporate vice president of FUJIFILM Corporation, president/CEO of FUJIFILM North America Corporation, and president of FUJIFILM Holdings America Corp. “His breadth of experience is impressive and his passion for effective, high-quality communication is inspiring. Communication professionals like Anthony do not cross one’s path often, so we are pleased to welcome him to Fujifilm to lead our North American communications function.”

With more than 25 years of experience as a communications leader, Farina comes to Fujifilm after most recently serving as chief communications and brand officer for biotherapies organization CSL, where he led the global communications function with oversight of award-winning high-functioning teams. Before that, he was chief communications and corporate affairs officer for DuPont, where he led a 70-member team focused on building and protecting brand reputation.

An accomplished communications professional, Farina and the teams he has led have been recognized by PRWeek, PRNews, Holmes Report ,and the Public Relations Society of America (PRSA). PR Week twice named Farina among the top five Global In-House Communications Leaders in the last four years. As an active member of the industry, Farina is a leader in the globally recognized Arthur Page Society, the Communications Leadership Council, and several other communications leadership associations.

“Considering my diverse career path which includes chemicals and life sciences, Fujifilm’s success in the healthcare sector was a key part of what drew me to this role,” Farina stated. “Fujifilm is a major player not only in the healthcare field, but in the electronic materials, imaging, and business innovation industries as well. The company’s diversification story is inspiring and presents endless opportunities for that story to be told. Along with my team, I look forward to leading continued communication success as we share the Fujifilm story.”

Farina is a graduate of Temple University’s School of Communications in Philadelphia.

FUJIFILM Holdings America Corporation is the regional headquarters for the Americas. It is comprised of 23 group companies across North and Latin America that research, develop, manufacture, sell, and service Fujifilm products and services. The company’s portfolio represents a broad spectrum of industries including medical and life sciences, electronic, chemical, graphic arts, information systems, industrial products, broadcast, data storage, and photography.

FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver products and services worldwide through healthcare, electronics, business innovation, and imaging, employing more than 70,000 workers. Under its medium-term management plan, VISION2030, which ends in FY2030, the company aspires to create value for various stakeholders as a collection of global businesses and achieve 4 trillion yen (29 billion).